Film marketing campaign ideas

The best marketing campaigns work with the films they are building. Mar 10, 2016 borat, the film, is a onceinalifetime comedic relic it is a perfect comedy, but his viral marketing tour served as the characters brilliant final dance. Some were simple, some were complex, but all of them were huge successes. The most crazycreative movie marketing campaigns weve ever. This plan provides grassroots strategies you can implement over a 12 week period. Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. These are the 8 best movie marketing campaigns of 2018 so far. This isnt just one of the great offline marketing ideas.

Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors. Jul 12, 2012 when the simpsons movie came out in 2007, the marketing team at fox developed some uniquely creative ideas to stimulate the already excited fan base. Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. A fresh, innovative and forwardthinking digital marketing campaign, executed seamlessly, has the power to inspire, educate, entertain and attract audiences to a brand like nothing else can. Many film marketing campaigns have intelligently played on their audiences love or hate for certain characters by building a persona around those characters on social media. Borat, the film, is a onceinalifetime comedic relic it is a perfect comedy, but his viral marketing tour served as the characters brilliant final dance. Use it to follow several examples in each category to see what might be relevant to your campaign. The popular campaign combined good old nostalgia, a clear and catchy theme, and a slow drip approach to build. For tons more tips, suggestions and distribution ideas, get in touch today. Social media presents tons of different opportunities for your brand to get creative with different types of campaigns. We discuss five campaign ideas you can try on the international womens day 2020.

By promoting a balanced workforce, marketers can stay on top of trends across industries and plan campaigns that appeal to all. Elliot is the founder of raindance film festival 1993 and the british independent film awards 1998. Though the film itself was divisive, the marketing helped the film become a modest success. Borat was a film all about skewering american culture, and the promotional campaign just extended that idea. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased. For the second movie of the batman trilogy, an arg wasreleased in the months leading up to the premiere. All you need is a bit of help to kick your marketing strategy back on track. Suddenly you feel like peter pan without his pixie dust.

Nov 29, 2016 marketing can improve your sales and profits. Your reach is smaller, but if your business is regional, theres no better or cheaper way to build your business. Name lab breaking badin this example, the marketing team behind the hit tv show, breaking bad showed us how to increase audience engagement, encourage shares, and delight while immersing themselves in the brand. Apr 22, 20 elliot is the founder of raindance film festival 1993 and the british independent film awards 1998. If the deadpool marketing campaign hasnt crossed at least one of your screens by now, you are a statistical outlier as we careen toward the movies february 12 release, the. In order to increase their appeal among women, under armour launched a facebook campaign misty copeland, the ballerina, and gisele bundchen. The websites and videos gave fans a taste of the movie to come, providing clues that built to the films release. If you continue browsing the site, you agree to the use of cookies on this website. Aug 08, 2019 18 fun social media marketing ideas to spice up your social media campaigns. In the shows final season, breaking bad created a facebook app that created personalized graphics where fans names were written using the icons of chemical elements just like. This is one of the few examples out there where less is more was true when it comes to a marketing campaign. While there are no guarantees that your movie will become the next viral, breakout hit, doing something is better than letting your movie collect dust. Technology 4 brilliant video marketing campaigns having trouble dreaming up a new web campaign for your product or service.

Jan 24, 2019 this 12 week movie marketing plan will help you sketch out a way to promote your film. When the football falls out, well have the first lucky winner of our huge giveaway. Marketers came up with unique and creative ways to create hype and encourage viewers to watch their films. Were dishin out 64 creative marketing and advertising ideas plus inspirational tips to help you bust. These 7 steps will help you create the most effective. The campaign made no bones about its multiethnic cast. And luckily, they had a solution for my rug slipping problem. Content marketing is a great, affordable way to market your business, but sometimes it can be hard to come up with a constant stream of highquality, interesting new content. Find out the top 6 digital marketing campaigns of 2018 so far. While some traditional marketing methods are in decline, others are going strong and still others are ruling the marketing world.

You might also be interested in reading10 awesome comiccon marketing campaign ideas. Apr, 2019 marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. We can all use some creative inspiration once in a while. Suddenly that films marketing featured a lot more scenes in. This article discusses creative marketing ideas to help you get your company and product or service to your customers. Planning and launching a successful marketing campaign can be quite a daunting challenge. Nov 29, 2017 100 awesome marketing ideas you can use right now 71. Yep, movie marketing campaigns are some of the most attentiongrabbing pieces of marketing out there, and there are ones aimed at just about every single person out there. But marketing is more than just putting your business name out into the world. The following list comprises of this years heavily anticipated movies due to successful marketing campaigns. We hope our 10 creative video marketing ideas for your college or university have inspired you.

Todays marketing campaigns do a lot more than make a. By all accounts, the black panther film team did everything right. As youre considering your campaign concepts, think about making emotional connections with your audience, instead of making promises or filling your campaigns with productservice information or featuresbenefits. Using 6 seconds, they film fixes for some of the most common issues that customers face. Having a gender diverse team can help generate fresh ideas and cater to different sections of your target audiences. You now hold a card that hollywood doesnt have, your own fanbase. A successful social media campaign for a brand does the same. Weve all hit it that wall that seems to sap away all your magical creative marketing juices. Aug 23, 2018 this list of marketing ideas can help energize your marketing plans and get your business back on track. How to choose, prioritize, plan, and execute projects. Seth godin, one of the brightest minds in the marketing world, summed it up perfectly when he said. These are the 8 best movie marketing campaigns of 2018 so.

May 22, 2015 the marketing campaign for the dark knight started over a year before the films release and is credited as one of the largest, most interactive and successful pieces of viral marketing. Share usergenerated content from your fans and followers. Best easter marketing campaigns and ideas of all times. Shot through helmet cams in 6 cities, on 5 continents, over the course of 24 hours, the films followed individuals as they went through their own airbnb experiences. The most absurd deadpool marketing, from tinder to obscene. It showed us a foreign reporter eager to learn american customs, and desperately in love with pamela anderson. Storm reid, who played meg, was a big part of the marketing, as were mindy kaling, reese witherspoon and others.

Lets jump right into our list of the best social media marketing ideas to help you increase engagement and boost sales. It stars a pair of industrious kids who try to recreate the franchises work digital ad campaigns. The blair witch project might have kicked off online movie marketing, but 2008s the dark knight took it to new heights presented as a sort of intricate puzzle orchestrated by the films villain the joker, the campaign consisted of various websites, online and realworld scavenger hunts, recruitment opportunities for the jokers gang, and photo and trailer. For the small business owner, tv and radio are costly propositions. The most crazycreative movie marketing campaigns weve ever seen. The small business administration has a marketing 101 course that says. The marketing campaign for the dark knight started over a year before the film s release and is credited as one of the largest, most interactive and successful pieces of viral marketing. Marketing is a crucial part of building a successful business. In partnership with wunderman thompson, globe telecom makes it to one of the best holiday commercials in this year. Take a look at some of the most interesting campaign ideas weve seen over the years. The marketing campaign for the dark knight started over a year before the films release and is credited as one of the largest, most interactive and successful pieces of viral marketing.

The ted character on twitter is a fantastic example. Business cards allow you to quickly and efficiently give someone a compact way. The videos they launched exclusively featuring women were a hit and led to 28% increase in sales among women. The websites and videos gave fans a taste of the movie to come, providing clues that built to the film s release. Water suggests that supporters pledge their birthday to clean water. Its considered the first time a major studio used this technique to get their marketing campaign to go viral. In this article, ill share 27 of the most iconic social media campaign ideas from the past few years to guide and inspire you. He has produced over 700 hundred short films and five feature films. The most crazycreative movie marketing campaigns weve.

It was evident that the movies enormous success profoundly influenced the last few months of the campaign for infinity war. Successful movie marketing strategies and why they worked. Here are 25 different social media campaign ideas for your small business to try. The 8 most infectious viral movie marketing campaigns. For every 4 dollars spent on film production there is another dollar spent on the marketing industry films are advertised through posters, trailers, billboards, buses, front cover of magazines and social media such as facebook and twitter. Some argued that titanic cultural context played a role in the film s success. Castles brilliant idea to draw audience members into the movie was to install electric buzzers into the theater seats, giving them the sensation.

Its a day that honors the achievements of women and enlightens everyone about creating a genderequal society. There are a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for even further conversions. International womens day strives to spread awareness about women empowerment, womens rights, and gender equality. So, lets take a look at the eggcellent marketing campaigns of the brands from ikea to nestle. Strange movie marketing campaigns business insider. In this social media campaign, airbnb streamed 6 films live on facebook to promote the release of its new app. As the immersive technology becomes more accessible to filmmakers, we will no doubt continue to see more videos like this included in the marketing campaigns for new releases. No matter what platforms your brand uses, you can come up with promotion and marketing ideas to appeal to your target audience. May 26, 20 movie marketing campaigns slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Looking at you, avatar 2 and pirates of the caribbean 5. For more ideas, nonprofit megaphone has compiled a list of 20 creative nonprofit marketing campaign case studies across multiple platforms, from twitter to your local sidewalk. With a film marketing plan you can now market directly to film audiences at the fraction of traditional hollywood marketing budgets.

It was a huge success and got people talking about the film. Or, we get tired of doing the same old things and getting the same old results. Jan 11, 2015 the most crazycreative movie marketing campaigns weve ever seen. Including antmans teeny billboard campaign and the prometheus ted talk. It makes people look twice and pounds the image into their brain. Here are the 35 of the best offline marketing ideas. Best easter marketing campaigns and ideas of all times a candyinfused, chocolate bunnies everywhere holiday, easter is a joyful theme to herald the arrival of spring. Todays marketing campaigns do a lot more than make a simple movie trailer.

Content marketing is a big marketing strategy for brands everywhere and social media is a great outlet to share your content. Step out on the streets in an online age, theres something to be said for going au naturel and exercising a little irl marketing. With so much going on, these days movie makers have almost always got to do more than just put out an incredible trailer that leaves viewers desperate for more. Borat was nominated for an oscar for its screenplay. Ideas included an integrated campaign that let fans create their own simpsonsstyle avatar, play the wrecking ball game on the movie website and explore digital springfield, enter a contest to. Oct 15, 2019 the campaign created suspense over a few days before the launch of the spooky collection on october 4, with the release of a longform halfhour youtube video, and instagram posts and teasers to get customers in the halloween mood. Local marketing can often be less expensive than massive online campaigns.

Instead, equinox showcases models in exceptionally good shape in compromising positions. This campaign was effective in part because prometheus itself was shrouded in mystery. Aziz ansari has a comedy bit that talks about equinox adslike the one belowand how they rarely feature people working out or a gym. However, it is not about the number of marketing ideas you put out there, but in the quality of your marketing. The dark knightthe hunger gamesinceptionthe simpsonscloverfieldthe blair witch project 3. Jun 01, 2018 the most hitech marketers recognize how traditional marketing techniques hold value and relevance, especially when combined with online strategies. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Lets kick things off with a tie, as both films are shining examples of an older era of promotion, before viral marketing was a thing. They have taken vine and created a really innovative campaign that fixes many of their customers pain points. Jan 08, 2017 there was an influx of mustsee movies this year. For christopher nolans second batman film, 42 entertainment put together a viral marketing campaignscavenger hunt so over the top that it took on a life of its own. Some argued that titanic cultural context played a role in the films success. Talaashbarfichakravyuhgangsof wasseypurjab we met 4.